I’m genuinely curious. Years ago, I was a chubby young pothead who lived on fast food. Taco Bell, McDonald’s, KFC, you name it—I ate it. Back in college, fast food probably made up at least 50% of my diet. And it wasn’t just because it was quick and cheap—I actually enjoyed it.
But these days, I find myself craving it less and less. Besides being more health-conscious, it just doesn’t hit the spot like it used to. It’s more expensive than ever, mostly bland, and I feel terrible after I eat it. So what’s changed? Is it just part of the enshitification of everything? Have I just gotten old, or has fast food really gone downhill?
Yes, and you can thank private equity for it.
I’m 60 now and am literally a Boomer; fast food has definitely gotten worse. Especially in the last 10 years or so. The foods and processes have been tweaked and tuned to the point that the value of the food hovers just barely above the price and not a tick more.
Health concerns also play a role. McDonald’s fries are a good example. When I was young they were cooked in beef tallow and they were so good they would roll your eyes back in your head in in ecstacy (not kidding). They switched to vegetable oil due to health concerns over saturated fats and they’ve just never been the same.
They switched to vegetable oil due to health concerns over saturated fats
I thought they wanted to make it “vegan” or whatever.
Either way, they took a good fat like tallow and replaced with utter shite.
To be clear, not all vegetable oil is trash but boy macshit will surely use the lowest quality most chemically processed shite out there because they don’t respect the customer or their own product.
You can also trust a corpo to do that.
Not just fast food, chains and franchises in general. Local only may be more of a quality gamble when trying things out but when you find that unassuming diner or small restaurant that takes pride in their daily soups, and doesn’t do delivery or apps, and closes at reasonable times for their workers, and is usually packed on weekends, you’ve found something special.
We sense less and less as we get older. I’ve learned this from observing my kids and seeing them react to things like needles and spicy food with such greater sensitivity than me. I can remember being like them, too. But I just plow through experiences now with less sensation of them. Part of it is that my senses are physically more dull, but also important: my cognitive filters are much more established and sensations that are outside of them get little notice. Meanwhile my kids are like raw nerves at the mercy of every experience that comes their way. Bubble gum probably doesn’t blow your hair back anymore either but I bet it was awesome when you were a kid.
We do enjoy stronger tastes as we get older.
Some people use Sriracha instead of ketchup
It’s not just cognitive. We lose taste buds with age, and the ones that remain shrink and lose sensitivity.
It makes sense if you think about it. Bitterness is associated with a lot of poisons. Sourness is associated with spoiled foods. Having a strong aversion to these tastes during childhood compelled our ancestors to avoid dangerous foods during their most fragile stages of life.
Then of course, sugar is a quick source of energy. It should be a given why a quick source of energy benefitted our ancient ancestors (for whom food was much more scarce.)
In short, that increased childhood sensitivity allowed our ancestors to survive until adulthood.
So parents - next time a kid complains about their dinner being too bitter, take comfort in knowing that if they were ever exposed to actual poison, they’d avoid it with the same urgency.
Mmmm, tastes like supply chain optimization.
Is it just part of the enshitification of everything?
Yes
Have I just gotten old
Get off my lawn.
It has gone to shit.
In some cases like McDonald’s, the ingredients have been on par while the cooking quality has tanked.
For a lot of other places, both the cooking and ingredient quality tanked.
Taco Bell is probably one of the few major chains I still eat at because their ingredients are hard to fuck up cooking and putting it together isn’t that difficult.
It’s gotten worse, however, I think the perception is compounded by how expensive it is now and also just eating better as I get older. Now that I know how to cook real, delicious food, fast food just seems so much grosser than it used to. It’s a little worse compared to 10 years ago, but much worse compared to the 80’s and early 90’s, depending on the chain. For example, Taco Bell was a LOT better back in the 80’s. You were more likely spend a bunch of time on the toilet later, but hey, give a little take a little.
KFC has gotten shittier chicken. I don’t even eat there anymore. I would rather get a rotisserie from a food library.
Wendy’s has gotten worse with their ‘sauced nuggets’. I’m 100% convinced the quality of meat in their chicken nuggets got worse and the new CEO is trying to cover it up by adding sauces as a gimmick.
That ain’t 100% “chicken”
29 and it’s worse now
I used to actively enjoy Carl’s Jr, they made good burgers, especially for a fast food place
Starting 2022ish they started all tasting… Bland? Like no matter what’s put on it there’s a never-ending bland flavorless ness underneath it all and it sucks
Basically everywhere else too but that’s the one I noticed
Seeing the brand names you cited, I’ll assume you’re in the US, so my comment may or may not be as useful as some brands are way different in France (for example, Subway is decent most of the time).
Growing up I sure got less and less attracted to fast food, and trying it occasionally did feel bad in some case. Although there’s a definite shift in not wanting to clog my own arteries, it’s not all there is to it. Some brands really feel awful now (McDonald’s being the worst fast food out there these days), but there are also other that still “hit that spot” (BK mostly). I think it’s safe to say that some big names let themselves go bad, AND it is still possible to find good fast food stuff.
With that said, it do gets more expensive, as everything else. The craving for fast food really become less common as time pass, and although it’s still good while eating, there’s still a tinge of guilt afterward, knowing it’s both too expensive for what it is (I mean the actual food, not necessarily that it’s too expensive for service and stuff) and that it’s not that great for yourself.
I’d say if you keep them as an occasional treat and know a few good places to indulge, it can work. But it sure feels like it requires more thinking than just dropping in any fast food joint to have a good time.
Maybe folks have just grown out of most fast food. It is generally too greasy for my stomach now. Most candy feels so sweet to me now that it makes me a little nauseous.
Fast food is called “fast food” because it’s fast, not because it’s food.
Apart from that, there is probably no production chain that has profited better from making things the cheaper way than anything related to food.
So this does not just concern fast food, but the HFCS loaded soda you drink, your bread swimming in dough raising and stabilizing chemicals, or your tinned soup made from water, starch, food coloring, flavors, and preservatives.
Just because of the masses produced and sold, any cent saved on a single Burger quickly adds up to a million dollar in extra profits. Don’t expect them to waste that money on better ingredients or flavor, as long as you keep buying that stuff, they keep on making it worse to save yet another cent.
Yeh you don’t like it, sure, but the question was whether it had gotten worse in some way that’s quantifiably different to how it used to be in the past, or if it’s just OP’s personal taste changing.
Given that nearly all fast food recipies changed in the last decades primarily to make them cheaper to produce, you can safely assume their flavor went down the drain.
Both?
Yes it has gotten worse and time is a relentless asshole.
RIP Trans fats. So delicious, so terrible for you.
Can we all just collectively accept death is an inevitability and eat tasty food? This need for perfection in everything we touch is killing me.
Yes death is inevitable but you do have the opportunity to guide how you are going to die, to a degree.
Treating your body like a garbage dump will give you a long slow miserable death as you age as the garbage destroys your body. Eating more healthy can lessen that effect.
Yeah but I want the choice without having to cook for myself sometimes.
No one’s telling you that you don’t have that choice… Just that over-indulging in that choice could lead to heart disease. What you find to be an acceptable level of risk is entirely up to you.
This feels like a completely different conversation to me just wanting fries deep fried in beef tallow again. And that you can’t find these kind of things easily out there anymore as everyone argues about being healthy.
Brand names have gotten worse, that’s not you. Cost saving measures upon making sizes smaller while still raising prices. I swear, KFC mid-2000’s was amazing compared to the bland oily ones of today. That said, you probably have gotten desensitized to them in general as you grew older too.
Local fast food is still really good for me, but I’d just avoid major brands like Mcdonalds. They’ve become synonymous with trash food.
Cost cutting has made fast food restaurants worse in ways that aren’t essentially shrinkflation. Restaurants like Taco Bell cutting their beef with cheaper ingredients (though apparently it’s only 12% fillers). Chipotle giving you more of the cheap ingredients like rice, and less of the good stuff like guac. Even slower service and longer lines because they don’t want to pay as much staff during peak hours.
Smaller (especially privately-held) chains have been able to buck the trend, but cutting quality has been a popular option as of late.
only 12%
hurk…
I’m in the UK and KFC has gone downhill here too - something I’m very grateful for! A few years ago I got a real craving for a crispy, juicy piece of chicken with the colonel’s secret spices. I ended up with a grim, wizened leg that tasted of stale oil and despair. Never again. My own cooking is sooo much better, and cheaper too. Win win!
