• oxjox@lemmy.ml
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    8 months ago

    … planning to invest approximately $20 million to roll out digital menu boards…
    Wendy’s will also invest an additional $10 million over two years…

    Have you tried not spending $30 million dollars to sell hamburgers?

    I mean, holy shit. You sell burgers and fries. Does everything need to be digitally and AI enhanced?

    A spokesperson for Wendy’s confirmed the news with Food & Wine, stating the company is focused on providing “great-tasting” food and is “making a significant investment” to grow its digital business, including rolling out digital menu boards in some U.S. restaurants. “Beginning as early as 2025, we will begin testing a variety of enhanced features on these digital menuboards like dynamic pricing, different offerings in certain parts of the day, AI-enabled menu changes and suggestive selling based on factors such as weather. Dynamic pricing can allow Wendy’s to be competitive and flexible with pricing, motivate customers to visit and provide them with the food they love at a great value. We will test a number of features that we think will provide an enhanced customer and crew experience.”

    • ringwraithfish@startrek.website
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      8 months ago

      It’s why Five Guys and In-n-Out have been gaining market share the last 10 years. Give me a good burger, good fries… that’s all I want.

      • SpaceNoodle@lemmy.world
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        8 months ago

        Five Guys is more expensive than the vastly superior local burger joints now. Not a great comparison.

        In-N-Out is an unbeatable value, but is only franchised in very limited areas in order to control quality.

        • doingthestuff@lemmy.world
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          8 months ago

          Yeah Five Guys is priced higher than almost anywhere else in my area and has been meh when I’ve gone. In n out doesn’t exist here.

        • ringwraithfish@startrek.website
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          8 months ago

          It is expensive, but when faced with the choice of a $15 meal from Wendy’s or a $15 meal from Five Guys, I’m always choosing Five Guys.

          Also, my local Five Guys is amazing. I haven’t had any issues with quality that others seem to regularly have.

    • Stamau123@lemmy.world
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      8 months ago

      Why would I, as a customer, be ‘motivated to visit’ to see your magic price changing menu? I’m going to a restaurant that can’t fucking do that.