Step one, provide good service.
Netflix: Welp, I guess we should just pack it in.
No - piracy, since it always carries at least some amount of difficulty and risk, is easy to compete against. And in fact, paid services, including Netflix, have proven that over and over. All it takes is to offer dependable convenience and quality and to treat customers well. People are always willing to pay a reasonable price for that.
The problem is that piracy becomes difficult to compete against when, as Netflix is currently doing, you shift from a business model of providing good service under fair terms for a reasonable price to a business model of providing crappy service under onerous terms for too much money, because the greedy, selfish, short-sighted sacks of shit at the top want to make even more obscene amounts of money. That’s the point at which piracy gains enough of an advantage to outweigh its difficulties and risks.
And when that’s the case, it’s pretty obvious what the real problem is.
The trick is to make as much money as possible then jump ship to a newer competing company that has the ability to grow more before you leech it to death again
Fr stop producing c-tier content for millions of dollars and just pay for better content and/or make it cheaper. I don’t need 14 generic action movies starring Ryan Reynolds and dozens of forgettable shows.
It also doesn’t help that the studios all band together under banners that each launch their own streaming services and withhold all of their titles from the others. Maybe Netflix should spend less time fighting consumers and more time fighting the other cutthroat corporations who effectively make it impossible for their artists to choose their own distribution networks.
Weird, Netflix used to compete with piracy so well that many people stopped pirating altogether, by offering a more convenient service at a reasonable price that was hard for even the most stubborn of pirates to refuse and resulted in a massive boom for its own industry. I wonder what could have changed that caused the people to leave Netflix and return to piracy. Hmm. I wonder.
It’s a mystery! I’ll never understand why the week after yet another price hike, I quit because of the price hike. I guess I just act randomly in response to price hikes.
My issue was cutting out the sharing. I was paying for 4 screens at a time. Why should they care which 4 screens are being used?
Once I realized a decent VPN was $5/month, that I could get TV shows without the 35% time addition of commercials, and stop worrying about what I get going away, the issue wasn’t that Netflix was bad, it was just worse than the alternative.
edit: not that Netflix has commercials, but the fact one could get anything without them as well (like paying for cable…)
not that Netflix has commercials
There’s a tier with commercials for many countries now.
Piracy isn’t even free! People pay thousands of dollars for hardware, and hundreds per year for electricity and various service providers.
But they actually get what they want for that money: Being able to watch whatever you want, anytime, on any device, in high quality and without ads. It must be really hard for streaming services to compete with features as futuristic as that!
Seriously. I’m running a Synology with 12x16TB. That’d buy a bunch of months of streaming services…but this way actually gives me content to watch that I want to watch.
And offline. And in the quality you define. And on any device.
Just out of curiosity, what drive configuration are you running?
You’ve made my DS220+ blush
I think many people may view those sort of costs differently than the monthly subscription costs of Netflix, etc. Hardware is generally seen as a “one time” cost, and the added electricity costs are difficult to tease out from all the other variable electricity costs.
My personal argument is that I pay a monthly subscription ($15/mo) for a seed box, which is roughly the same cost as subscribing to a single streaming service.
Back before the password sharing crackdown, I had access to my parents’ Netflix account, and every once in a while, I’d try it out, but I’d always quickly get annoyed and would finish watching whatever I was watching via my Plex server.
Infinitely reproducible digital media has little inherent value. As the article acknowledges, the value proposition Netflix offered was convenience. If pirate sites offer more convenience than Netflix offers legitimate users, Netflix will lose. I find it baffling they are fucking around with ads and locking down access, making their experience worse. Same with Amazon Prime. It’s like they forgot their own business model.
Exactly. Steam figured this out early on and it’s how they have maintained their dominance in the game distribution business. It’s the same lessons the entertainment streaming platforms must learn - your value is convenience. Add more walls between consumers and content? you will be cast aside.
Yo, Netflix! This one right here! Read it and understand plz
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I’ve never seen a magnet link respond with “this is not available in your country”.
So here’s a novel idea, maybe stop driving people away from your business with constant rate-hikes, removal of content, killing new shows after 1 season, etc…
Press releases like this are corporate signaling to US Congress that they would like some lawfare and are willing to pay for it.
Pirate streaming growth itself doesn’t ‘threaten legal services’ as TF suggests. Any threat that arises is created by industry’s market response. It comes back to margins. Netflix could decide overnight to invest in a long-term ‘hearts and minds’ approach that includes a quality platform user experience free of hostile design, non-discrimination amongst devices, relaxed household access rules, attentive customer service, commitment to finishing programming properly, improved stream quality, etc. Becoming the Valve of streaming represents an expenditure increase, though. You’re now a lower margin business with a very sticky and content customer base. That’s not a story industry wants to tell its investors, knowing they will respond with ‘you should be petitioning for bills that enable more market captivity’.
They do the right thing only as a last resort, because the right thing is expensive.
Everyone is blaming Netflix, but it’s not their fault.
It’s the fault of the content owners. Disney, fox, paramount etc……
Rather than make a little money off of Netflix, they decided they could scam more money by launching their own competing service
It’s also Netflix’s fault.
It’s less Netflix fault than others’ fault.
I probably wouldn’t have cancelled Netflix if it weren’t for their password policy change. That’s Netflix’s fault, but the content wasn’t great, so it made it easier to pull the plug.
Being first does not make you the legitimate proprietor of a flawed system.
The greatest flaw in the system is the fragmentation and consequential cost - when things were consolidated under Netflix, things weren’t perfect but it can’t be said that they weren’t far better.
The true underlying flaw is capitalism, but isn’t it always?
It’s not like I dropped Netflix and opted to pirate their content instead because of their password sharing restrictions or anything. Nah, can’t be that.
Bullshit. Make it reasonably priced, fast and easy to access, no bullshit, clean interface, no ads, great customer support, and I’ll rip this parrot right off my mother lovin shoulder.
That’s funny, I haven’t stolen music in over 10 years thanks to Spotify, but they haven’t split all the music into 20 services or jacked up the price every year.
Granted they don’t pay the artists, but that’s not my problem.
And even the “they don’t pay the artist thing” is somewhat defensible in that the record labels take a much larger cut than Spotify.
They’re the main ones taking the money away from artists.
CEOs: *Do a greedflation, raking in historic profits.*
Also CEOs: “Why does no one want to pay for a subscription?”
“Lets make 50 competing services while people have less buying power than ever. Everything will be $15 if you want anything of value. P.s. the thing you wanted leaves next month HURRY”
Cant imagine why people pirate /s
Yep, there was a time when streaming services actually became easier than piracy. That was when there was basically just Netflix and Hulu. If you had both of those, you had everything.
Yuuup. I stopped for a few years until everything went to shit and i learned my lesson. Yar and download anything you want to keep.
Says the guys that reduced piracy to a fraction of its former self before getting too greedy. Piracy wasn’t affecting them, but it’s a side effect of what they have become.
